• Reward others for their inquisitiveness
• Be tangible and physical as well as aesthetic
• Undermine collected conventions and expectations
• Give voices to the unheard, to show the unseen
• Non formal, relaxed approach to work and promotion. do not force it, let things grow organically (I like this one, good one Becks.)
• Create something to inspire.
• To not discredit any medium.
• Create for the brief and not for yourself.
• Communicate between ourselves and with others effectively.
• Think laterally.
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